Aesthetic Design Co.

The name Aesthetic comes from its true definition — “a set of principles underlying and guiding the work of a particular artist or artistic movement.” That really stuck with me. I wanted this concept to reflect how design is more than just visuals — it’s about intention, style, and the feeling it leaves behind.

The color palette leans into warm, earthy tones like rust, mustard, olive, and soft cream to create a grounded, creative vibe. The bold typography mixed with flowing script adds balance — strong but still full of personality. And the leaf elements bring in a natural, artistic touch.

This brand is all about thoughtful design that feels genuine, looks sharp, and makes an impact — just like any great aesthetic should.